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The Italian Innovator

Profile & Recommendations

The Innovator uses mobile devices connected with his/her point of sales, has a relatively good understanding of the importance of social media in attracting clients, meeting their needs and retaining them.

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The Italian Innovator profile image
  • Age

    30-50

  • Education

    General education or Hotel & restaurant school

  • Experience

    5-20 years

  • Self-assessed technology level

 Restaurant Image
  • Age

    1-5

  • Average bill

    €11-30

  • Number of employees

    2-4

  • Number of seats

    1-80

  • Number of clients

    31-120

The Italian Innovator uses technology for

  • Eg.: POS (point of sales), card reader, mobile payment.

    Payment Solutions
  • Eg.: client welcome process, taking order, menu, communication with the kitchen.

    Service Management
  • Eg.: accounting, payroll, invoice, supplier payment.

    Finance

The Italian Innovator sees importance in technology for

  • Eg.: POS (point of sales), card reader, mobile payment.

    Payment Solutions
  • Eg.: accounting, payroll, invoice, supplier payment.

    Finance
  • Eg.: gift card, loyalty program, price management, customer relationship management.

    Marketing

The Italian Innovator wants to invest in technology solutions for

  • Eg.: social media, website, emailing,
    mailing.

    Communication
  • Eg.: gift card, loyalty program, price management, customer relationship management.

    Marketing
  • Eg.: POS (point of sales), card reader, mobile payment.

    Payment Solutions

The Italian Innovator's barriers to technology solutions adoptions are

  • Priority

    relative to other projects that require existing resources and time.

  • Strategy

    of a restaurant with regard to use technology solutions.

  • Relevance

    of technology solutions for the restaurant.

Recommendations

Recommendations given are mostly cost-free and/or require little extra time.

Basic

  • Create an Instagram account.

  • Suggest your customers to "Like" your Facebook page.

  • Allow bill splitting and mobile payment.

Intermediate

  • Keep an active presence on your social networks by upgrading your page with pictures and posts showing the daily routine.

    See more
  • Sign in on an online booking platform.

Advanced

  • Implement a table ordering system which allows the clients to order by themselves at the table. This may free-up staff time and allow them to focus on other tasks (for example social media).

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  • Use a Customer Relationship Management system to track your clients' consumption habits.

    See more
  • Include a payroll module linked to POS to calculate salary and over-time work. The accountant can automatically receive the reports.

    See more

Completed all of these recommendations?

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