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The German Traditional

Profile & Recommendations

The Traditional does not use technology in his/her restaurant, does not possess a computer and prefers the classic “pen & paper” method.

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The German Traditional profile image
  • Age

    41-50

  • Education

    Professional training

  • Experience

    11-20 years

  • Self-assessed technology level

 Restaurant Image
  • Age

    1-10

  • Average bill

    €11-30

  • Number of employees

    2-4

  • Number of seats

    41-80

  • Number of clients

    31-60

The German Traditional uses technology for

  • Eg.: POS (point of sales), card reader, mobile payment.

    Payment Solutions
  • Eg.: social media, website, emailing,
    mailing.

    Communication
  • Eg.: accounting, payroll, invoice, supplier payment.

    Finance

The German Traditional sees importance in technology for

  • Eg.: POS (point of sales), card reader, mobile payment.

    Payment Solutions
  • Eg.: social media, website, emailing,
    mailing.

    Communication
  • Eg.: accounting, payroll, invoice, supplier payment.

    Finance

The German Traditional wants to invest in technology solutions for

  • Eg.: social media, website, emailing,
    mailing.

    Communication
  • Eg.: POS (point of sales), card reader, mobile payment.

    Payment Solutions
  • Eg.: gift card, loyalty program, price management, customer relationship management.

    Marketing

The German Traditional's barriers to technology solutions adoptions are

  • Priority

    relative to other projects that require existing resources and time.

  • Cost

    of the technology solutions available on the market.

  • Relevance

    of technology solutions for the restaurant.

Recommendations

Recommendations given are mostly cost-free and/or require little extra time.

Basic

  • Buy a computer!

  • Identify someone in your team that can use for example TripAdvisor, Google My Business and/or Facebook.

    See more
  • Create a Facebook page including the name of the restaurant name, the address, the phone number, the opening hours (and the menu).

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  • Provide free Wi-Fi to the customers with a user-friendly password.

Intermediate

  • Buy a digital accredited GDPdU POS.

  • Create a Gmail address with the help of your employee and get your free business listing on Google My Business (maps, opening hours, menu, pictures, contact, etc.).

    See more
  • Claim your business on TripAdvisor.

  • Use two different excel templates: an accounting journal and an income statement. The first statement records all the financial transactions (credit/debit). The second provides a summary of the business’ revenue and expenses including the net income.

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Advanced

  • Ask someone in your team to post online content on your Google/Facebook/others account.

    See more
  • Reduce time by using wireless handheld POS devices allowing the waiter/waitress to take the order directly with the customers at their table.

    See more

Completed all of these recommendations?

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