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The German Innovator

Profile & Recommendations

The Innovator uses mobile devices connected with his/her point of sales, has a relatively good understanding of the importance of social media in attracting clients, meeting their needs and retaining them.

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The German Innovator profile image
  • Age

    30-50

  • Education

    Professional training or Hotel & restaurant school

  • Experience

    11-30 years

  • Self-assessed technology level

 Restaurant Image
  • Age

    1-10

  • Average bill

    €11-30

  • Number of employees

    2-10 or more

  • Number of seats

    41-80

  • Number of clients

    31-60

The German Innovator uses technology for

  • Eg.: POS (point of sales), card reader, mobile payment.

    Payment Solutions
  • Eg.: booking management, table assignment.

    Booking
  • Eg.: client welcome process, taking order, menu, communication with the kitchen.

    Service Management

The German Innovator sees importance in technology for

  • Eg.: POS (point of sales), card reader, mobile payment.

    Payment Solutions
  • Eg.: recruitment, training, planning, motivation, bonus and salary.

    Human Resources
  • Eg.: gift card, loyalty program, price management, customer relationship management.

    Marketing

The German Innovator wants to invest in technology solutions for

  • Eg.: social media, website, emailing,
    mailing.

    Communication
  • Eg.: gift card, loyalty program, price management, customer relationship management.

    Marketing
  • Eg.: Production, recipe creation, order management.

    Kitchen Management

The German Innovator's barriers to technology solutions adoptions are

  • Priority

    relative to other projects that require existing resources and time.

  • Technology Offer

    from current suppliers.

  • Ease of Use

    of the technology solutions on the market.

Recommendations

Recommendations given are mostly cost-free and/or require little extra time.

Basic

  • Allow bill splitting and mobile payment.

  • Suggest your customers to "Like" your Facebook page.

  • Create a booking button on your Facebook page.

Intermediate

  • Keep an active presence on your social networks by upgrading your page with pictures and posts showing the daily routine.

    See more
  • Sign in on an online booking platform.

  • Include a payroll module linked to POS to calculate salary and over-time work. The accountant can automatically receive the reports.

    See more
  • Include a cost control module to your POS.

Advanced

  • Invest in Facebook Ads.

  • Use a Customer Relationship Management system to track your clients' consumption habits.

    See more
  • Include a kitchen display system to your POS and stock management system.

  • Include a labour management module to your POS.

Completed all of these recommendations?

Congrats, you reached the highest technology profile