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The French Moderate

Profile & Recommendations

The Moderate has a computer and uses basic tools such as Microsoft Office software (Word, Excel).

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The French Moderate profile image
  • Age

    30-50

  • Education

    Hotel & restaurant school

  • Experience

    11-20

  • Self-assessed technology level

 Restaurant Image
  • Age

    1-5

  • Average bill

    €11-30

  • Number of employees

    2-4

  • Number of seats

    1-80

  • Number of clients

    1-60

The French Moderate uses technology for

  • Eg.: POS (point of sales), card reader, mobile payment.

    Payment Solutions
  • Eg.: social media, website, emailing,
    mailing.

    Communication
  • Eg.: accounting, payroll, invoice, supplier payment.

    Finance

The French Moderate sees importance in technology for

  • Eg.: POS (point of sales), card reader, mobile payment.

    Payment Solutions
  • Eg.: accounting, payroll, invoice, supplier payment.

    Finance
  • Eg.: social media, website, emailing,
    mailing.

    Communication

The French Moderate wants to invest in technology solutions for

  • Eg.: social media, website, emailing,
    mailing.

    Communication
  • Eg.: gift card, loyalty program, price management, customer relationship management.

    Marketing
  • Eg.: inventory management.

    Stock Management

The French Moderate's barriers to technology solutions adoptions are

  • Priority

    relative to other projects that require existing resources and time.

  • Cost

    of the technology solutions available on the market.

  • Strategy

    of a restaurant with regard to use technology solutions.

Recommendations

Recommendations given are mostly cost-free and/or require little extra time.

Basic

  • Recruit at least one person from the generation Y who could help you with online posting and social media presence, or provide a specific training (in communication, acquisition of clients and client’s behaviour) to one of your employees.

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  • Provide free Wi-Fi to the customers with a user-friendly password.

  • Include an accounting module to the POS.

Intermediate

  • Create a Facebook page including the name of the restaurant name, the address, the phone number, the opening hours (and the menu).

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  • Answer kindly to your clients' reviews on Google, TripAdvisor and/or Yelp by trying to take advantage of the communication you can have with them.

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Advanced

  • Include a stock management module to follow up the stock, receive alerts and simplify your purchasing orders.

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  • Include an accounting module to the POS.

Completed all of these recommendations?

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