Level of technology

Discover the three profiles based on their technological proficiency level: from The Traditional with the lowest level to the The Innovator with the highest level.

Find out what restaurateur profile matches you and

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The Spanish restaurateur

Total panel of 827 respondents

The Spanish restaurateur Image
  • Age

    30-50

  • Education

    General education or Professional training

  • Experience

    11-20 years

  • Self-assessed technology level

The Spanish restaurateur Restaurant Image
  • Age

    1-10

  • Average bill

    €11-30

  • Number of employees

    2-4

  • Number of seats

    41-80

The Spanish restaurateur uses technology for

  • Eg.: POS (point of sales), card reader, mobile payment.

    Payment Solutions
  • Eg.: social media, website, emailing,
    mailing.

    Communication
  • Eg.: accounting, payroll, invoice, supplier payment.

    Finance

The Spanish restaurateur thinks technology is important for

  • Eg.: POS (point of sales), card reader, mobile payment.

    Payment Solutions
  • Eg.: social media, website, emailing,
    mailing.

    Communication
  • Eg.: accounting, payroll, invoice, supplier payment.

    Finance

The Spanish restaurateur wants to invest in

  • Eg.: social media, website, emailing,
    mailing.

    Communication
  • Eg.: POS (point of sales), card reader, mobile payment.

    Payment Solutions
  • Eg.: gift card, loyalty program, price management, customer relationship management.

    Marketing

The Spanish restaurateur's barriers are

  • Priority

    relative to other projects that require existing resources and time.

  • Cost

    of the technology solutions available on the market.

  • Strategy

    of a restaurant with regard to use technology solutions.

The Spanish end-consumers

Get to know your Spanish customers.

  • 13% of Spaniards' spendings are on catering which is 5.45% above the average of the four European countries studied.

  • 5/10 know about Instagram but never used it.

  • Spaniards tend to discover new restaurants mainly through word-of-mouth referrals. Paradoxically, only 10% of the population admits trusting online advertisements.

  • 76% of Spaniards consult online opinions before going to the restaurant.

  • Reservations are mainly made by phone. There is an interest in online reservation, especially if they can choose the table in advance.

  • Wi-Fi is a determining factor in the choice of restaurant.