Level of technology

Discover the three profiles based on their technological proficiency level: from The Traditional with the lowest level to the The Innovator with the highest level.

Find out what restaurateur profile matches you and

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The Italian restaurateur

Total panel of 753 respondents.

The Italian restaurateur Image
  • Age

    30-50

  • Education

    General education or Professional training

  • Experience

    5-20 years

  • Self-assessed technology level

The Italian restaurateur Restaurant Image
  • Age

    1-5

  • Average bill

    €5-30

  • Number of employees

    2-4

  • Number of seats

    1-80

The Italian restaurateur uses technology for

  • Eg.: POS (point of sales), card reader, mobile payment.

    Payment Solutions
  • Eg.: social media, website, emailing,
    mailing.

    Communication
  • Eg.: accounting, payroll, invoice, supplier payment.

    Finance

The Italian restaurateur sees importance in

  • Eg.: POS (point of sales), card reader, mobile payment.

    Payment Solutions
  • Eg.: social media, website, emailing,
    mailing.

    Communication
  • Eg.: accounting, payroll, invoice, supplier payment.

    Finance

The Italian restaurateur wants to invest in

  • Eg.: social media, website, emailing,
    mailing.

    Communication
  • Eg.: POS (point of sales), card reader, mobile payment.

    Payment Solutions
  • Eg.: gift card, loyalty program, price management, customer relationship management.

    Marketing

The Italian restaurateur's barriers are

  • Priority

    relative to other projects that require existing resources and time.

  • Strategy

    of a restaurant with regard to use technology solutions.

  • Relevance

    of technology solutions for the restaurant.

Italy's end-consumers

Get to know your Italian customers.

  • 6/10 are active Internet users.

  • Demand for healthier food pushes restaurants to upgrade their menus and emphasize the importance of “Made in Italy”.

  • Facebook is the dominant source of inspiration and 87% of content shared online is image.

  • 41% of online researches are made on mobile phone following conversations or something read on social media.

  • Google is the main search engine used. However, there is an increase in the use of social media for online searches.

  • By 2020, high-speed Internet shall be provided to the total population.