Germany

Results & Data

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Level of technology

Discover the two profiles based on their technological proficiency level: from The Traditional with the lowest level and the The Innovator with the highest level.

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The German restaurateur

Total panel of 618 respondents.

The German restaurateur Image
  • Age

    30-50

  • Education

    Professional training or Hotel & restaurant school

  • Experience

    11-30 years

  • Self-assessed technology level

The German restaurateur Restaurant Image
  • Age

    1-10

  • Average bill

    €11-30

  • Number of employees

    2-4

  • Number of seats

    41-80

The German restaurateur uses technology for

  • Eg.: POS (point of sales), card reader, mobile payment.

    Payment Solutions
  • Eg.: social media, website, emailing,
    mailing.

    Communication
  • Eg.: accounting, payroll, invoice, supplier payment.

    Finance

The German restaurateur sees importance in

  • Eg.: POS (point of sales), card reader, mobile payment.

    Payment Solutions
  • Eg.: social media, website, emailing,
    mailing.

    Communication
  • Eg.: accounting, payroll, invoice, supplier payment.

    Finance

The German restaurateur wants to invest in

  • Eg.: social media, website, emailing,
    mailing.

    Communication
  • Eg.: gift card, loyalty program, price management, customer relationship management.

    Marketing
  • Eg.: POS (point of sales), card reader, mobile payment.

    Payment Solutions

The German restaurateur's blockers are

  • Priority

    relative to other projects that require existing resources and time.

  • Relevance

    of technology solutions for the restaurant.

  • Cost

    of the technology solutions available on the market.

German end-consumers

get to know your German customers.

  • 78% of German google opening hours of local businesses and 42% of searches are done just before visiting the restaurant.

  • Eating out is less prevalent. It is often saved for special occasions.

  • Delivery is another ancillary service provided by restaurants that is valuable for Germans as they would rather stay at home for dinner and during the week-ends.

  • 39% of German shoppers are willing to share their information for rewards and discounts.

  • 9/10 use search engines to look for content and information.

  • 54% of Facebook users are between 20 and 39 years old.