Level of technology

Discover the three profiles based on their technological proficiency level: from The Traditional with the lowest level to the The Innovator with the highest level.

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The French restaurateur

Total panel of 548 respondents.

The French restaurateur Image
  • Age

    30-50

  • Education

    Hote & restaurant school

  • Experience

    11-20 years

  • Self-assessed technology level

The French restaurateur Restaurant Image
  • Age

    1-10

  • Average bill

    €11-30

  • Number of employees

    2-4

  • Number of seats

    1-80

The French restaurateur uses technology for

  • Eg.: POS (point of sales), card reader, mobile payment.

    Payment Solutions
  • Eg.: social media, website, emailing,
    mailing.

    Communication
  • Eg.: accounting, payroll, invoice, supplier payment.

    Finance

The French restaurateur sees the importance of technology in

  • Eg.: POS (point of sales), card reader, mobile payment.

    Payment Solutions
  • Eg.: social media, website, emailing,
    mailing.

    Communication
  • Eg.: accounting, payroll, invoice, supplier payment.

    Finance

The French restaurateur wants to invest in

  • Eg.: social media, website, emailing,
    mailing.

    Communication
  • Eg.: gift card, loyalty program, price management, customer relationship management.

    Marketing
  • Eg.: inventory management.

    Stock Management

The French restaurateur’s blockers to investment are

  • Cost

    of the technology solutions available on the market.

  • Priority

    relative to other projects that require existing resources and time.

  • Strategy

    of a restaurant with regard to use technology solutions.

France’s end-consumers

Get to know your French customers.

  • 4/10 customers use their mobile phone in a café or restaurant.

  • Facebook is the top social media used.

  • The Google search “restaurant near me” is in constant increase since 2015.

  • Lunch is considered the most important meal of the day. Over the years, the time spent for lunch has been gradually decreasing.

  • Very few people use mobile payments for data protection reasons.

  • The consumers change their preference based on previous dining experiences. They also have low tolerance for negative reviews.